Besides being informative, video training should be three things: fast, engaging and useful. It also must respect the unique needs of adult learners, namely that they:
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are self-directed
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use their life experiences to contextualize their learning
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see learning as purpose-driven (I'm here to solve a problem)
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want to have agency in the learning process
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A good training video immediately engages the viewer and makes her want to keep watching.
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A great training video makes the learner think: "Perfect -- this video was made just for me and is going to immediately help me achieve what I want to accomplish."
Video Training
As an E-Learning and training professional, I've produced hundreds of videos ranging from 30-second product overviews to multi-hour training seminars, conferences and live broadcasts.
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The videos below showcase two styles of my work. The Sony videos are product marketing focused, while the UC San Diego Health videos are components of a large, four-part E-Learning series designed to teach communication in healthcare.
